The ABCs of CBD

No matter how many times you read about, there’s always something new to learn about CBD. To spread the knowledge, share this article with a friend or family member—it could just change their lives forever!

For Beginners

CBD, cannabidiol, is a compound found in the cannabis plant. Used in a variety of ways, from capsules to edibles, CBD offers a plethora of physiological benefits. Unlike its cousin THC, tetrahydrocannabinol, CBD is non-psychoactive and non-addictive. This allows your customers to enjoy the health properties of the cannabis plant WITHOUT the negative side effects that usually come with “getting high.”

The Skeptics

People have been, and will continue to be, skeptical of the whole thing, thinking that a natural compound, let alone a cannabis one, could safely and effectively aid such a wide array of conditions. However, as researchers learn more, and tens of thousands of stories circulate, we know one thing for sure: CBD WORKS.

How Does It Really Work?

CBD has anti-anxiolytic and anti-inflammatory properties, making it great for natural anxiety, stress, and pain relief. What really makes CBD stand out is how the compound interacts with receptors throughout the body.

Cue the Endocannabinoid System

The year was 1988. According to CBD Origin’s Aaron Cadena, the first cannabinoid receptor was discovered in the brain of a rat. These receptors reacted specifically to THC, and were primarily found in regions of the brain responsible for mental and physiological processes such as high cognition, memory, emotion, and motor coordination. Fast forward to 1995, researchers discovered that these receptors, now officially referred to as the CB1 receptor and CB2 receptor, were not only found in rats, but within thousands of other species, including humans.

Due to advancements in technology and knowledge, in addition to tons of clinical trials, researchers were able to reverse engineer what they’d discovered, trace back through the metabolic pathways of various cannabinoids, and unveil an entirely unknown signaling system between the CB1 and CB2 receptors in our bodies and receptors found in cannabis compounds, which they called “endocannabinoids.”

Due to the role of endocannabinoids in this system, the system was officially named the Endocannabinoid System (ECS).

To give you an idea on how the ECS helps maintain homeostasis, take Cadena’s example. When we become stressed, our mind releases cortisol, which is the compound responsible for how we feel when stressed. Cortisol can be helpful when we need to react quickly to a dangerous situation. However, too much cortisol disrupts the natural balance of our mind and body, which can potentially yield some serious health problems.

When certain endocannabinoids are introduced in the body, it not only helps provide stress relief, but works to manage our perception of stress so we can look at the situation at hand with a clear mind and make the best decision.

Basically, our bodies were designed to work with cannabinoids, and you could just say they are vital to our overall health and wellness.

Is CBD Legal?

This is probably the most-asked question surrounding CBD. For the past 50 years, cannabis has had a negative rap as it was deemed a “gateway drug” by the government. That’s why anything positive said in the same sentence as ‘cannabis’ was kicked under the rug and widely disavowed. Thankfully, those tens of thousands of success CBD stories are making people more comfortable with the idea of something helping them that is so closely associated with a mind-altering drug.

Skeptics, the only mind-altering CBD enacts is calming the mind and helping you focus! CBD ≠ WEED.

To answer the question: at the American federal level, and in most states, hemp-derived CBD is 100% legal, and many products on the market do contain hemp, so that’s awesome. If this article has done anything, I hope it’s put your worries at ease regarding the risk and potential of creating a CBD product. Your customers have ailments, and those without physical ones, experience stress, anxiety, and the inability to sleep at night because of it. What if YOU had the solution?

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Learn more about CBD at bhmcbd.com

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